Bing Webmaster Tools e IndexNow no seu agente de IA.

Por que o Bing merece ficar ao lado do Search Console

A maioria das configurações de SEO com IA para no Google. O Bing Webmaster Tools tem dados que o Google não oferece: um verificador gratuito de backlinks do seu próprio site (contagem de links de entrada e páginas que apontam para você), erros de rastreamento com status HTTP, uma ferramenta gratuita de pesquisa de palavras-chave (impressões de qualquer termo, não só das suas próprias consultas) e envio instantâneo de URLs. O GSC Magic expõe toda a API do Bing Webmaster via MCP, hospedada, com sua chave armazenada de forma criptografada. Pergunte “quais páginas perderam cliques no Google, mas se mantiveram no Bing?” e o report_google_vs_bing responde em uma única chamada.

Ferramentas do Bing

The full Bing Webmaster API: search performance, crawl data, backlinks, keyword research and URL submission.

• bing_list_sitesSites in Bing Webmaster Tools for the API key, with verification status.
• bing_get_site_rolesUsers with access to a site.
• bing_query_statsClicks, impressions and average position for top search queries (weekly, about six months).
• bing_page_statsClicks, impressions and average position for top pages.
• bing_page_query_statsSearch queries that led to one page.
• bing_query_page_statsPages shown for one search query.
• bing_query_page_detail_statsDetailed stats for one query on one page.
• bing_query_traffic_statsTraffic history for one query.
• bing_rank_traffic_statsDaily clicks and impressions for the whole site.
• bing_crawl_statsDaily crawled pages, crawl errors, in-index counts and pages blocked by robots.txt.
• bing_crawl_issuesURLs with crawl issues: 4xx/5xx, DNS, timeouts, malware.
• bing_url_infoIndex details for a single URL: HTTP status, last crawl, discovery date, size, anchors.
• bing_url_trafficClicks and impressions for a single URL.
• bing_list_sitemapsSitemaps and feeds submitted to Bing, with status and URL counts.
• bing_sitemap_detailsChild sitemaps of a sitemap index.
• bing_link_countsYour pages that have inbound links, with link counts.
• bing_url_linksExternal pages linking to a URL on your site.
• bing_keywordBing search impressions for any keyword in a period (keyword research, not limited to your site).
• bing_keyword_statsHistorical weekly impressions for a keyword.
• bing_related_keywordsRelated keywords with impressions for a period.
• bing_url_submission_quotaRemaining daily and monthly URL submission quota.
• bing_list_blocked_urlsURLs and directories blocked from Bing results.
• bing_crawl_settingsCrawl rate per hour and crawl boost setting.
• bing_list_query_paramsQuery parameters Bing ignores for URL normalization.
• bing_fetched_urlsURLs previously fetched with Fetch as Bingbot.
• bing_fetched_url_detailsResult of a Fetch as Bingbot request: status, headers, content.
• bing_add_siteescritaAdd a site to Bing Webmaster Tools.
• bing_verify_siteescritaAttempt verification of a site (meta tag, XML file or DNS already in place).
• bing_remove_siteescritaRemove a site from Bing Webmaster Tools.
• bing_submit_urlsescritaSubmit up to 500 URLs for crawling and indexing, checking the remaining quota first.
• bing_save_crawl_settingsescritaSet the hourly crawl rate and crawl boost.
• bing_submit_sitemapescritaSubmit a sitemap or feed to Bing.
• bing_remove_sitemapescritaRemove a submitted sitemap or feed.
• bing_block_urlescritaBlock a page or directory from Bing results.
• bing_unblock_urlescritaRemove a page or directory block.
• bing_add_query_paramescritaTell Bing to ignore a query parameter.
• bing_remove_query_paramescritaStop ignoring a query parameter.
• bing_fetch_urlescritaAsk Bingbot to fetch a URL now; read the result later with bing_fetched_url_details.

IndexNow

Tell Bing, Yandex, Seznam, Naver and other IndexNow engines about new, changed or deleted URLs within seconds. Gere uma chave, hospede o arquivo e deixe seu agente enviar as páginas que acabou de ajudar você a publicar.

• indexnow_generate_keyGenerate a new IndexNow key and the file you need to host on the site.
• indexnow_submitescritaNotify IndexNow engines about new, changed or deleted URLs: one host per call, up to 10,000 URLs.

Prompts para testar

• “Compare os cliques por página no Google e no Bing nos últimos 28 dias e liste as páginas que caíram em apenas um dos buscadores.”
• “Quais das nossas páginas têm mais links de entrada segundo o Bing, e quais domínios que apontam para nós são novos?”
• “Mostre os erros de rastreamento do Bing da última semana agrupados por status HTTP.”
• “Pesquise as impressões no Bing para ‘servidor mcp para seo’ e palavras-chave relacionadas.”
• “Envie ao Bing e ao IndexNow as três URLs que publiquei hoje.” (modo de escrita)

Leia o guia: Dados gratuitos de palavras-chave e backlinks no Bing Webmaster Tools.

Perguntas