What's new in GSC Magic
Product changes that matter to you, newest first. Security and reliability fixes ship continuously and are not all listed.
Last updated: 2026-10-30
In short
GSC Magic launched publicly on 12 October 2026 and ships weekly. Recent highlights: the Ask AI chat in the dashboard, two-factor sign-in for every login, six ready-made MCP prompts, charts inside chat answers and the GSC Magic listing in Claude's connector directory.
Ask AI, and simpler ChatGPT and Claude setup
- Ask AI: a chat inside the dashboard that answers from your Search Console, Bing and GA4 data, with charts and metric tiles. Included in Pro and Agency with a monthly allowance; conversations are not stored.
- ChatGPT connects through Plugins → Add custom MCP server on paid ChatGPT plans; Developer mode is no longer needed.
- Add to Claude opens the GSC Magic listing in Claude's connector directory.
Two-factor sign-in, MCP prompts and brand split
- Optional two-factor authentication (authenticator app and recovery codes). Once on, it covers every sign-in: password, Google and connecting an AI client.
- Six ready-made MCP prompts for your AI client: weekly SEO report, quick wins, traffic-drop diagnosis, indexing audit, content refresh plan and Core Web Vitals check.
- Brand vs non-brand clicks on the Overview, and your brand terms used as defaults by the brand-split report.
- A shorter start: Google-first sign-in, one Welcome screen and the busiest sites imported automatically when you connect from Claude or ChatGPT.
- Import progress shown per site while history is being backfilled.
- Google Tag Manager tools removed to keep one focused Google consent: Search Console and read-only GA4.
New prices and charts in chat
- Pro is $19 a month or $182 a year; Agency covers 25 sites. Both are founding prices until 31 December 2026.
- Tools can return a chart image, so an AI client can show a trend right in its answer.
- MCP server metadata published for MCP directories and registries.
Public launch
- GSC Magic goes live at gscmagic.com, with a 7-day Pro trial for new accounts.
- Import picker: choose which Search Console properties to add, within your plan's site limit.
- One Google consent covers Search Console and GA4 at sign-up.
Every AI client, step by step
- Connect page with setup steps for each AI client, and an access-token fallback wherever a client cannot finish OAuth.
- Access tokens with an expiry and an optional read-only mode.
- Top queries and top pages on the Overview, an alert rule editor, and dark mode.
- A richer monthly client report with trends, top queries and pages, and AI-assistant traffic.
The dashboard
- Overview with clicks, Bing and AI-assistant traffic, "What changed" insights, Core Web Vitals with a Lighthouse audit, a robots.txt and sitemap check, and CSV export.
- E-mail and password accounts next to Google sign-in.
- Traffic-drop and indexing alerts by e-mail and a weekly digest on paid plans.
- Team seats with roles and client groups on Agency.