Search Console forgets after 16 months. GSC Magic doesn't.
Google deletes the oldest day of Search Console data every day. GSC Magic syncs and stores it, so your agent can still compare this December with the one two years ago.
Last updated: 2026-10-18
Google Search Console keeps 16 months of data and deletes the oldest day every day. GSC Magic Pro and Agency sync your Search Console data daily, backfill up to 16 months when you upgrade and never prune it, so after a year you hold more history than Google shows, queryable by your AI agent and exportable as CSV.
The problem
Search Console shows a rolling 16 months. Year-over-year comparisons work for exactly four months of the year; a two-year trend never exists. The usual fixes are a BigQuery bulk export (no backfill, a Cloud project, a bill) or a spreadsheet add-on someone has to remember to run. Meanwhile the data your AI agent would need to explain a seasonal pattern quietly disappears.
How GSC Magic stores it
- Backfill. When you upgrade, the sync walks back up to 16 months in weekly batches and stores daily site totals plus daily query and page rows.
- Daily sync. Every six hours the last four days are refreshed, because Google revises recent numbers.
- Forever after. Nothing is pruned on Pro and Agency. The stored window grows past Google's.
- Same tools. Your agent asks for a date range; where Google no longer has it, the stored copy answers. The dashboard charts and CSV exports use the same data.
Plans
Free
14 days stored. Enough to see the tools work and the daily sync run.
Pro, $19/mo
16 months backfilled on upgrade, kept forever after, for up to 10 sites.
Agency, $34/mo
The same for up to 25 sites, with client groups and monthly reports.
What people do with it
- Year-over-year reports every month of the year, written by the agent from exact numbers.
- Content decay detection over three or more windows (
report_content_decay) that survives Google's cut-off. - Seasonality: "when does demand for this query usually start rising?"
- Evidence for clients and stakeholders that an algorithm update, not the redesign, caused the drop.
Read the guide: How to keep Search Console data beyond 16 months.
Questions
How far back can you go on day one?
As far as Google allows: up to 16 months. Pro and Agency backfill that on upgrade, then add every new day. After a year you hold 28 months, after two years 40.
What exactly is stored?
Daily totals per site plus daily query and page rows from the Search Console API, Bing daily totals and GA4 AI-referral sessions. Everything is tied to your workspace, exportable as CSV and JSON, and deleted when you delete the site or the account.
Is this the same as the BigQuery bulk export?
Bulk export is the DIY route: it starts from the day you enable it (no backfill), needs a Google Cloud project and billing, and gives you tables, not answers. GSC Magic backfills, needs no project, and your agent queries the history with the same tools it uses for live data.
What if my subscription lapses?
A 14-day grace period after a failed payment protects your data. If you downgrade to Free, history older than 14 days is pruned after a short window, so export first if you want to keep it.